Project Information
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Vigilant Defense Insurance Services, Inc.
Branding, Website Development
Closed
(2025)
Commercial Insurance Brokerage
The Initial Assignment Story:
Our journey with Vigilant Defense Insurance Services, Inc. began with a chance encounter at a mutual networking group. As the brainchild of a visionary entrepreneur, our client sought to launch a groundbreaking venture in the competitive realm of commercial insurance brokerage. Initially, we were contracted to design a website, our collaboration quickly evolved into a larger project.
Client Overview:
Vigilant Defense Insurance Services, Inc. is a commercial insurance brokerage, catering to blue-collar businesses across California. They offer a comprehensive suite of insurance products, specializing in addressing complex challenges such as workers’ compensation issues and employee litigation matters, including wage and hour disputes.
Challenges Faced:
In the absence of a business plan, they sought guidance and expertise to navigate the intricate landscape of brand development and marketing strategy.
Solutions Implemented:
Our partnership with Vigilant Defense began with a simple website design request that soon evolved into a comprehensive brand development project. We helped define their brand identity from the ground up which included their business branding with a distinctive logo suite while establishing a consistent voice and cohesive visual strategy. Our collaboration continued through ongoing marketing management to ensure consistent growth and engagement.
Branding
Developed a full brand identity including logo suite, color palette, and typography guidelines to create a professional, cohesive image across all channels.
Website Design
Designed a responsive, user-friendly website highlighting services and industry expertise while ensuring smooth navigation and clear calls to action.
Brand Messaging
Defined the company’s tone, tagline, and value-driven messaging to clearly communicate their purpose and stand out in a competitive insurance market.
Building a brand that embodies vigilance.
Showcasing concept to completion, our work reflects the company’s mission to safeguard clients with integrity and precision.
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