Project Information
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Strategic CFOs
Branding, Website Development, Monthly Marketing Management
Ongoing
(Started 2023)
Financial Services
Challenge
As a network of fractional CFOs and financial advisors, Strategic CFOs needed a content-driven strategy and a refined web presence to attract business owners seeking trusted financial partners. Their messaging lacked clarity and differentiation, making it difficult to communicate credibility and build trust in a competitive marketplace.
Approach
We developed a strategy to elevate their authority and generate consistent visibility:
Brand Messaging Refresh
Positioned the firm around credibility, financial insight, and long-term partnership.
Website Development
Updated their website with clear service pages, case studies, and lead conversion paths to drive inquiries.
Content Strategy & Creation
Built a pipeline of articles, thought-leadership pieces, and newsletters that speak to business owners’ financial needs.
Ongoing Marketing Support
Provided continuous content creation, SEO optimization, and website updates to maintain momentum and brand growth.
Strategic CFO Branding Suite
Showcasing logo to language, PowerMarketingSF developed a refined brand identity that positions Strategic CFO as a trusted authority in financial leadership.
Results
The project resulted in increased awareness among referral partners, a stronger sense of brand legitimacy with both entrepreneurs and established firms, and a steady stream of high-quality content that consistently boosted SEO performance and audience engagement.
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