Project Information
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Dr. Jerrund Wilkerson
Branding Collateral & Website Refinement
December, 2024
Closed
Leadership Coaching
Challenge
The creation of the packet and our process highlighted the fact that the website did not accurately represent the client, his needs, or his brand.
Approach
We partnered with Jerrund to create a unified brand and accomplished the following action items:
Brand voice and messaging framework
Inspired by the client's logo, personality, and business philosophy, we created a speaker packet in line with his brand image, see the speaker packet cover to the right.
Responsive website design
We re-worked the layout of the website but stay within the design frame.
Visual branding assets
Created branded graphics and storytelling content that highlighted their mission and community programs.
Branding Leadership: Dr. Jerrund Wilkerson
Showcasing powerfull identity that reflects Dr. Wilkerson’s mission to inspire, equip, and elevate leaders at every level.
Results
We meet with the client to discuss. We re-worked the layout of the website but stay within the design frame. Curated new photos for the entire site, re-worked the copy, improved the upper navigation, added a lower navigation area, removed the blog from sight (the Client does not currently have time to execute), ensured that the buttons were all live, and add more videos. See the results below.
The Speaker Packet Cover
The project that launched a long relationship.
Homepage Before
Homepage After
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