Project Information
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Alhouse Deaton (purchased by Kennedy Wilson)
Brand Refresh, Website
Closed
2018
Real Estate Services
Client Overview
In 2018, Paula collaborated with a real estate services brand (now closed) to strengthen its online presence and maintain consistent digital engagement. The project focused on developing the brand’s visual identity and managing its ongoing content and social media presence.
Challenge
The client faced difficulties in maintaining a cohesive brand image and consistent content flow across platforms. Their online channels lacked visual uniformity and structured communication, resulting in low engagement and minimal brand recognition. They needed a professional creative strategy that would tie together their branding, website updates, and social media activity.
Approach
Paula took a holistic approach to revamp and manage the brand’s digital presence:
Branding
Developed a refined visual direction that reflected the brand’s tone and values. Designed social media templates and graphics to create a cohesive aesthetic across all platforms.
Content Management
Regularly updated the website with fresh content, promotional materials, and seasonal campaigns to maintain audience interest.
Social Media Design
Created engaging visuals, post layouts, and marketing assets aligned with the brand’s theme and ongoing campaigns.
Monthly Management
Managed the overall monthly schedule, ensuring timely content delivery, brand consistency, and audience engagement through creative design and storytelling.
Results
Established a consistent and professional digital identity that represented the brand’s vision.
Improved audience engagement through visually appealing and regularly updated content.
Strengthened the brand’s recognition across social media with a clear and unified visual strategy.
Maintained an organized monthly management process that ensured steady online activity and growth during the brand’s operation.
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