Project Information
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Siddhanath Yoga Sangh
Branding, Social Media Posts
2018
Meditation
Client Background
Siddhanath Yoga Sangh is an international meditation organization that conducts workshops and retreats across North America, Europe, and India. The organization focuses on spiritual development and community building through guided practices and transformative experiences.
Challenge
The organization was seeking to expand its reach, attract new participants, and refresh its brand presence. Their existing marketing efforts, including AdWords campaigns, were underperforming. They needed a marketing partner who could not only develop a new campaign but also bring organizational insight to align people, products, and processes for long-term growth.
Power Marketing SF’s Approach
Paula Mattisonsierra, Founder of Power Marketing SF, was introduced to Siddhanath Yoga Sangh through a business referral. She designed a customized marketing strategy tailored to the organization’s unique structure and mission.
Key initiatives included:
Audit & Strategy Alignment
Identified gaps in current campaigns and refined the approach around the three P’s: People, Product, and Processes.
AdWords Optimization
Reallocated budgets to high-performing areas, eliminating waste and increasing return on ad spend.
Brand Repositioning
Crafted a campaign that not only marketed the retreats but also resonated with the community’s values.
Process Improvements
Addressed execution bottlenecks to streamline operations and ensure smoother campaign delivery.
Results
The collaboration produced measurable, high-impact outcomes:
40% increase in customer satisfaction
15–20% community growth across three regions
Expansion into two new markets: Toronto and Orlando
Stronger, more effective use of marketing budgets with higher ROI
Through strategic marketing, organizational insight, and process improvements, Power Marketing SF helped Siddhanath Yoga Sangh transform its outreach, optimize its resources, and expand its community. This case demonstrates the impact of a holistic marketing approach that looks beyond campaigns and into the core structure of an organization.
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