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Project Information

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Client:

Cadence Business Development

Services Used:

Brand Refresh, Website, Monthly Marketing Management

Timeline:

Ongoing
(Started 2025)

Industry:

Consulting

"Paula is a gem! She handles my marketing campaigns so thoroughly and with great attention to detail. I really appreciate her warmth and engaging style, as she makes it easy for me to express my needs and wants and is so great at following through. As a busy entrepreneur, she takes a lot of weight off my shoulders with creative and spot-on digital marketing campaigns that truly represent my business model, and that lead to results. Don't hesitate to work with Paula, as she is a pro's pro who is dedicated to your results. I love having my own fractional CMO!"
Eric Kapral the owner of cadence business development
Eric Kapral Business Growth Catalyst

Challenge

Cadence needed to elevate their positioning in business development consulting, converting their expertise into marketing assets and online presence that matched their consulting caliber.

Approach

To address these challenges, we developed a comprehensive marketing strategy:

Brand Refresh & Messaging

Crafted a messaging framework that emphasized Cadence’s strengths: authority, measurable results, and a true partnership approach.

Website Development

Designed a clean, modern, and conversion-focused website with clear service descriptions, intuitive navigation, and strong calls-to-action.

Content Development

Produced thought-leadership content including blogs, lead magnets, and case studies to position Cadence as an expert resource in business development.

Monthly Marketing Management

Provided ongoing support across social media, engagement initiatives, and collaboration workflows to ensure consistent visibility and brand growth.

Branding in Motion: Cadence

This showcase captures how PowerMarketingSF shaped Cadence’s identity into a unified, modern brand experience across every touchpoint.

Homepage Before

Homepage After

Results

The engagement created a structured marketing environment that allowed for consistency across all initiatives, while elevating the brand to more accurately reflect Cadence’s consulting expertise. As a result, awareness among referral partners and clients increased, and the firm was able to present itself with greater professionalism and credibility in the business development space.

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