Project Information
Launching a Successful Webcast for Cannabis Industry Leaders
Steve Scheier
Owner and CEO of Stevescheier.com, a consulting company in the Seattle WA area. The company works with leaders in the cannabis industry, providing individual coaching, creating advisory boards, and starting CEO councils.
Challenge
Steve Scheier wanted to start a webcast to showcase the talents in the cannabis space.
Introduction
Steve Scheier met Paula Mattisonsierra, Founder & CMO of Power Marketing SF through his networking organization, Provisors.
Solution (Powered by Power Marketing SF)
- Strategy and Planning: Power Marketing SF, led by Paula Mattisonsierra, strategized with the client on branding plan and how to execute the webcast.
- Creative Assets: Power Marketing SF created a “…really wonderful openings…”, direction, and structure for the webcast.
- Resulting Webcast: The webcast, titled Fire Starters with Steve Scheier, successfully launched and is available on YouTube. The show has completed 14 episodes.
Client Testimonial Highlights
Steve Scheier highly recommended Paula Mattisonsierra and the team at Power Marketing SF, noting that the webcast was successfully launched “because of Paula”.
Steve specifically mentioned:
- “Paula’s initial creativity, strategy, and her spark were really useful and really helpful”.
- The client recommended reaching out to Paula “if you are thinking about an innovative creative marketing campaign”.
About the Client
Steve Scheier is also the author of the book, Power Up, which is about “essential tools for committed cannabis business leaders”. He met Paula Mattisonsierra through his Provisors group.