Paula Mattisonsierra
Paula Mattisonsierra is the Founder and Marketing Director of Power Marketing SF, an off-site marketing department serving small to mid-sized businesses across the Bay Area and beyond.
With over 25 years of marketing, branding, and business development experience, Paula helps business owners bridge the gap between vision and execution. Her firm develops and manages long-term, tactical marketing plans that align strategy, storytelling, and operations ensuring every marketing effort has a solid business foundation.
Paula believes marketing only works when operations do. Her guiding principle:
“Marketing and operations are a love story they go hand in hand.”
Through Power Marketing SF, she partners closely with entrepreneurs to strengthen brand identity, streamline business systems, and drive meaningful growth. Paula’s Mantra is:
“Clarity. Strategy. Action. That’s how real marketing works.”
Small Business Development Center (2007–Present)
As a Business Advisor for the SBDC in San Francisco, San Mateo, and Alameda Counties, Paula has helped hundreds of small business owners launch, grow, and stabilize their companies.
She advises on marketing, operations, and retail strategy, and has taught seminars across California.
Founder & Designer — Maximum Mama Maternity (2000–2008)
Before launching Power Marketing SF, Paula founded Maximum Mama Maternity, an international wholesale clothing brand featured in over 85 retail stores worldwide. As Founder and Lead Designer, she managed everything from product design and manufacturing to marketing and sales strategy. Her entrepreneurial success gave her deep insight into the challenges and opportunities of running a business experience she now brings to every client relationship.
Professional Affiliations
Paula has long been active in business and community organizations across the Bay Area, including:
- Business Network International (BNI) — Leadership roles since 2010, including Chapter President and Marketing Director.
- Urban Solutions Economic Center (Board Member, 2007–2017) — Focused on economic development and small business empowerment.
- West Portal Avenue Association (Vice President, 2005–2008) — Community engagement and local business advocacy.
Media & Recognition
Paula’s work has been featured in numerous media outlets, including:
ABC’s “View from the Bay”, CBS “Eye on the Bay”, San Francisco Chronicle, Black Enterprise Magazine, Fit Pregnancy, and San Francisco Magazine, among many others.
Her insights continue to influence entrepreneurs, marketers, and educators throughout the Bay Area.
Philosophy
Paula’s work is grounded in authenticity, connection, and measurable progress. She approaches every business as a partnership helping clients refine their message, align their operations, and build marketing that feels as genuine as it is effective.
Founder & Fractional Chief Marketing Officers — Power Marketing SF (2009 – Present)
Paula leads Power Marketing SF as a full-service, off-site marketing department that builds and manages customized marketing plans for a wide range of clients from service firms to product-based businesses.
Key expertise includes:
- Brand assessment & development
- Business storytelling & positioning
- Social media and content management
- Retention and rejuvenation strategies
- Long-term tactical marketing plans
Her clients describe her as a trusted strategic partner who cares about the company.
Early Career — National Advertising Leadership
Paula began her career in New York City at Hal Riney & Partners, managing an $85 million media budget for clients including Saturn GM, Subway Sandwiches, and John Deere. Her early experience in large-scale media planning sharpened her ability to balance creativity with data-driven performance.
She also worked at Griffin Bacal Advertising (Hasbro International) and Group Westinghouse / CMT, managing public relations and national campaigns.
Teaching & Thought Leadership
Paula served as Faculty Member in Marketing and Product Development at both the Fashion Institute of Design & Merchandising and the Art Institute of California, San Francisco from 2004 to 2009.
She continues to teach and speak for Small Business Development Centers throughout California, focusing on marketing strategy, retail management, and brand storytelling.
She’s also the host of TEN@10, a weekly online show where she interviews leading professionals and business partners to share practical insights with humor and authenticity.
Education
- BBA, International Marketing — Bernard Baruch College, City University of New York
- Certificate in Product Development — Fashion Institute of Design & Merchandising, San Francisco
Professional Development — Renaissance Entrepreneurial Center, Business Plan Development